Everything I hear about Elon Musk these days reminds me of that Futurama episode where a couple of twelve-year-olds buy the Planet Express company and rename it to Awesome Express and spray-paint fire decals all over everything and then they fuck everything up and tank the whole enterprise and have to run crying to their dads to sort it all out, but at least those kids had the excuse of being twelve
I slept in and just woke up, so here’s what I’ve been able to figure out while sipping coffee:
Twitter has officially rebranded to X just a day or two after the move was announced.
The official branding is that a tweet is now called “an X”, for which there are too many jokes to make.
The official account is still @twitter because someone else owns @X and they didn’t reclaim the username first.
The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.
Outside the visual logo, the trademark for the use of the name “X” in social media is held by Meta/Facebook, while the trademark for “X” in finance/commerce is owned by Microsoft.
The rebranding has been stopped in Japan as the term “X Japan” is trademarked by the band X JAPAN.
Elon had workers taking down the “Twitter” name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says “er”.
He still plans to call his streaming and media hosting branch of the company as “Xvideo”. Nobody tell him.
This man wants you to give him control over all of your financial information.
Edit to add further developments:
Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.
Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.
The logo came from a random podcaster who tweeted it at Musk.
The act of sending a tweet is now known as “Xeet”. They even added a guide for how to Xeet.
The branding change is inconsistent. Some icons have changed, some have not, and the words “tweet” and “Twitter” are still all over the place on the site.
TweetDeck is currently unaffected and I hope it’s because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).
This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to “X-Paypal” and eventually just to “X”.
This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to “pay online” (as in “I’ll paypal you the money”)
X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I’m not entirely sure). Meaning as long as he’s hung onto this idea of making X Corp a thing, he couldn’t be arsed to pay the $15/year domain renewal.
Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.
The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.
One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won’t be enough to pay the debt (since it’s worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.
Sesame Street’s official accounts mocked the rebranding.
what really got to me about the barbie movie is how the movie is really about how there is still a little girl inside all of us, and when you walk around the movie theater and see all these grown women dressed in pink and visibly excited, it’s a reminder of that. but moreso, it’s how your mother is a little girl too. and that all comes together in the end when barbie meets her creator. barbie was made so ruth’s daughter could be anything she wanted to be, and she named her after her. in the end when ruth helps barbie become human, she is her mother. and when in the end barbie introduces herself as barbara, she is her daugher again. you can be anything, but being human and mortal and imperfect is the greatest gift of all.
one of the things that i loved about barbie (2023) that i think a lot of the posts making fun of male-written reviews miss is that, though the movie presents itself as a commentary on the patriarchy and sexism, the message at the core of the film isn’t actually limited to being about (cis) women. it’s about anyone who is Other.
i went to go see the movie on thursday afternoon before all the big midnight premieres, and the theater was still packed. there wasn’t an empty seat in the entire theater. i had a seat at the end of the row, which i had picked out in a faint (futile) hope that no one would sit next to me. thirty seconds before the trailers started, a family of about 10 black people walked in and split up, presumably because they’d only just bought their tickets and there were no longer 10 seats together. the dad and the son, who was maybe a few years younger than me in his early-20s, a good foot and a half taller than me, and who i recognized as one of the football players at the local university, ended up taking the two empty seats next to me with the linebacker in the seat right next to me. and that was pretty much the last time i thought of them until the last twenty minutes of the movie.
see, in the last twenty minutes of the movie, america ferrera makes an impassioned speech about not just the limitations that male-dominated society puts on women but the limitations that women put on themselves in order to survive in said male-dominated society. it’s about the contradictions that we’re subjected to–you can’t be too much, but you can’t be too little either. you have to lift each other up but you’re also in constant competition with other women for the shredded dregs of respect that men have left over for us. you can’t say yes to a man because then you’re a whore but you can’t say no because then you’re a prude. it was passionate and bitter and furious and it had every woman in the theater, myself included, in tears.
and in the silence of the theater following america ferrera’s plea for barbie not to make herself less just so that society isn’t threatened by her, the linebacker sitting next to me said fervently, “i feel that.”
it brought everything to a screeching halt. now i’m a white woman, and though i’m fat and nowhere near as gorgeous as margot robbie, from the very first trailer, it was obvious that this was going to be a movie for me. and if done right, it was going to be a movie for all women (and i would argue that it was). but the thing that it also did right was that though the surface of the message was about women making themselves lesser, the core was that it was for anyone who makes themselves lesser to fit in. yeah, it’s for women who are trying to fit into a male-dominated society, but it’s also for bipoc who are trying to fit into a white-dominated society. it’s for trans people trying to fit into a cis-dominated society. it’s for gay people trying to fit into a heterosexual-dominated society. it’s for anyone who’s been Othered and has to shrink themselves in a desperate attempt to survive.
i love the posts making fun of male-written reviews that are butthurt that this movie isn’t for them just as much as the next person. but i think it’s important that we don’t forget that those are representative of the people in power, the people that could never understand this message. barbie is for me, yeah, but it isn’t just for me. it’s for my trans friend who is six feet tall and has a beard and wears pink dresses every single day because they make her feel pretty. it’s for my labmate who could practically be a barbie herself and irritates me every time she talks about thinphobia but also can’t find someone who wants to be with her because she’s brilliant and not because she’s beautiful.
it’s for the black linebacker who sat next to me in the theater and felt heard when a fictional character in a movie told him not to make himself smaller just to fit society’s standards.
